“There’s a way to do it better – find it.”–THOMAS EDISON

Innovation is fundamental to the human spirit.
Innovation predicates Evolution.

Innovation and Creativity are nurtured in a cradle of fearlessness; uninhibited by conformity and always bucking the trend.
It is a mindset that creates new vistas, breaks boundaries and besets new paradigm.

Let us examine the factors salient to Innovation:

• Technological Breakthroughs have spawned innovation across domains and touching every facet of human existence and altering the world, forever.
  Discovery of Quantum Mechanics in the early part of the 20^th Century unleashed rapid and breakthrough spin-offs in areas e.g. Lasers & Telecommunications, Computers & Smartphones, Atomic Clocks & GPS and Magnetic Resonance Imaging (MRI) to name a few.
• Intense Competition fuels innovation e.g. in the field photography; the evolution from a pinhole camera to digital photography and in the area of music; advances in technology have seen the gramophone evolve through a series of transformations to digital devices that store and delivery hi-fidelity music. With the invention of the cloud: music listening is set to transform beyond recognition. 

• Changing Markets have pushed innovation to new frontiers. Classical Village and City marketplaces have been augmented to super and hypermarkets. The onset of Internet has rendered buying options limitless. This has spawned a change in the mindset of the buyer, compelling far-ranging product & service innovation.
• Passion to invent the future has given birth to innovation as corporations have re-defined the marketplace and altered the classical buyer paradigm. Making product and services richer and more dependable forever. 

• Rich Domain Expertise more often than not gives rise to innovation. An extensive breadth of domain knowledge fuels innovation persistently resetting the bounds of customer experience and possibilities.
  Google, Apple, Microsoft, Amazon and Facebook have changed the world forever.

• Adversity forces individuals and organisations to re-look at their world in the light of a new reality, evolution to progress more often than not forces innovation.Innovation is always incubated in an atmosphere that Un-shackles, Empowers and nurtures Growth.
  It has far-reaching benefits for the Customer:
  • Greater product experience
  • Multiple choices
  • Flexibility of use
  • Multiple utilities
  • Rationalized pricing

  And to the Organisation:

  • Optimisation of resources
  • Effectiveness
  • Scalability
  • Cost Effectiveness
  • Opens New Vistas

A Glimpse of The Innovation Life Cycle

photo credit: CommScope VR_Man via photopin (license)